Welcome to my blog

The SW Coastal Footpath at Morwenstow

Welcome to my PhD research blog! Here, I will share the journey and insights of my doctoral research at Falmouth University, which commences in September 2024.

Research Introduction

Title: Enabling Sustainable Business in Cornwall National Landscape: An Exploration of Opportunities and Solutions within the 2022-2027 Management Plan

Formerly known as the Cornwall Area of Outstanding Natural Beauty, the Cornwall National Landscape (CNL) is a region of significant ecological and economic value. My PhD research focuses on fostering sustainable business practices within this vital area, aligning with the goals set out in the CNL’s 2022-2027 Management Plan. This study will bridge theoretical frameworks of sustainable development and reflexive modernity with practical applications in conservation landscapes.

Research Aims

The central aim of my research is to explore and develop sustainable business opportunities within the CNL. This includes balancing economic growth with environmental conservation and engaging with community and policy dynamics. The outcomes of this research will not only benefit Cornwall but also serve as a model for sustainable business development in natural landscapes globally.

Research Objectives

1. Opportunity Assessment: Identify potential opportunities within the CNL’s Management Plan for sustainable business development.
2. Barrier Analysis: Investigate challenges to sustainable business, including tourism pressures, technological advances, and demographic shifts.
3. Best Practice Models: Adapt and apply successful sustainable business models from both national and international contexts to the CNL.
4. Key Attributes: Define the characteristics of sustainable businesses in natural landscapes.
5. Framework Development: Create a practical framework to guide sustainable business practices aligned with CNL’s goals, with potential for broader application.
6. Innovation Pathways: Develop strategies to support student-led SMEs within the CNL.
7. Stakeholder Engagement Models: Establish effective engagement methods for community and business stakeholders in the CNL.

Significance of the Research

This research aims to provide new insights and practical solutions for sustainable business development in protected natural areas. The findings will offer empirical evidence and a theoretical framework applicable to similar regions worldwide, potentially influencing policy, community engagement, and sustainable economic practices.

The study addresses a significant research gap by investigating sustainable operations in conservation landscapes, exploring the balance between economic growth and environmental conservation, and engaging community and policy dynamics.

Expected Outcomes

• Comprehensive Analysis: A detailed evaluation of the potential for sustainable businesses in the CNL.
• Practical Framework: A versatile framework to support the growth of sustainable SMEs, including certification for sustainable tourism.
• Policy Recommendations: Suggestions for policy improvements and the creation of business support networks to foster sustainable growth in the CNL.
• Implementation Plan: A detailed strategy for implementing the CNL Management Plan, which can serve as a template for future university-led initiatives.

Conclusion

This research promises to integrate economic development with environmental stewardship, offering a holistic approach to sustainability in natural landscapes. Follow my blog for updates, insights, and findings as I embark on this exciting research journey.

Thank you for joining me on this path toward a more sustainable future for Cornwall and beyond.